How To Market Your Indie Game in 2024: A 10 Step Plan – How To Market A Game

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How To Market A Game

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How to Market Your Indie Game: A 10-Step Plan on HowToMarketAGame.com

How To Market A Game is a blog by Chris Zukowski that shares marketing guidance for independent game developers, drawing on data and case studies about selling games on Steam.

This post, published July 12, 2021, lays out a step-by-step marketing plan for indie developers. It walks through actions such as researching your game genre, setting up a Steam page early, and building wishlists ahead of launch. The article organizes the advice as ten sequential steps developers can follow from early development through release.

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united states 18.08%
ghana 6.75%
russian federation 6.07%
canada 5.43%
united kingdom 3.95%

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Daily revenue $39.96
Monthly revenue $1,198.80
Yearly revenue $14,585.40

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Monthly visits 131.4K
Monthly visits change 26.69%
Daily visitors 4.3K
Daily visitors change -3.95%
Pages per visit 2.44
Pages per visit change -0.28%
Visit duration 01:14
Visit duration change 41.69%
Bounce rate 45.06%
Bounce rate change 8.15%
Desktop traffic 56.47%
Mobile traffic 43.53%

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Registrar Bluehost Inc.
Name servers ns1.bluehost.com
ns2.bluehost.com
Creation date 2019-01-18 00:00:00
Expire date 2027-01-18 00:00:00